Client Project
Branding
Nuroosa is a new small business based in Derbyshire, aiming to open in the summer of 2025. Nuroosa will be a venue hiring business, with one building which shall accommodate weddings, wakes, corporate get aways, and well being visits. At the time of designing the brand identity the building was under construction; however, it is, and was at the time intended to be a modern building, and have multiple rooms including a kitchen and a main hall.
Surrounding the building is lots of green space, with flowers, trees and grass.
Nuroosa also aims to be as sustainable as possible, with the use of composting toilets, and other measures.
This project presented an initial challenge as I was designing for a venue company which didn't have their venue yet, essentially I needed to brand a building that didn't exist. Thankfully the clients had a very good idea of what the building will look like.
Starting this project I explored lots of different concepts before moving forward with one that both I and the client was happy with.
Initial Sketch
Initial Digital Development
Further Sketch Development
Lino Print Variation
Digital Development Based on Lino Print Development
Further Digital Development
Further Sketch Development
Final Agreed Logo Mark
Type Composition Experiments
Type and Colour Experiments
Further Type and Colour Experiments
Final Primary logo
Final Secondary Logo
Final Wordmark
Final Submark
